We want to give you the chance to share your voice.
To accomplish this, we give you free information and polls.
Want to learn more? Check out the FAQs below.

1. Want to learn about us?

We’re a private polling company committed to hearing the voices of real Americans on the topics that matter to them. Also, we’re a private company that conducts research online and compiles information for you. Our goal is to give you the information in one place – in a clear and simple way – to help you achieve your goals.

2. Where do we get our information?

Our team of writers conducts online research about topics that are important to you. We find information that’s already online, but we put it together to make things easier for you. We do the online research. We call local offices and ask questions.

Then we take the information and give it to you in a way that’s clear and easy to understand.

3. Is my information protected?

We believe in the importance of keeping your data safe. If you decide to give us your data while using our website, we use many different protections to help keep it safe. To learn more about how we protect your information, check out our Privacy Policy and Terms & Conditions.

4. How do polling companies usually decide who to reach out to?

Polls measure the preferences of the whole country by considering the opinions of as few as 800 people. However, to ensure that polls actually offer credible data, the process of selecting the individuals that answer the polls has to be completely random. To ensure that the selection is random, pollsters use a random-digit-dial system, which basically consists of a computer using a set of area codes and exchanges and generating randomly the last four digits.

If pollsters want to reach a specific group of people, such as a racial or an occupation group, then they can purchase a specific list of numbers and randomly select numbers from it. Cell phones are also considered as part of the sample. In terms of the number of times they have to call the same number, the standard is around seven to eight times.

5. Why are polls useful?

Polls allow candidates, agencies and companies to get the opinion of the public or of a specific group of individuals on a particular topic. Topics cover basically everything, from elections to marketing sample items, environmental research and scientific experiments, among others.

Polls are helpful because they provide information on how the population thinks or judges certain aspects that affect society as a whole. They help confirm or refute preexisting opinions. It allows people to gain advanced knowledge and either form or shape the way we see the world on a specific topic. Reliable polls also help citizens make better-informed plans and decisions ahead of time, instead of simply reacting to an unforeseen turn of events.

6. What types of polls exist today?

Currently, there are several different types of polls. Among the best-known are:

  • Public opinion polls. These survey opinions of people on any number of topics. They can either measure their approval or disapproval of public figures or opinions on matters such as gun control or taxes.
  • Baseline/benchmark polls. These polls are conducted at the beginning of any campaign to see how people sense the situation and how they feel about a specific candidate or matter before the campaign for that specific matter or candidate begins.
  • Tracking polls. In these types of polls, answers are collected over a period of time to track perceptions, attitudes and opinions of respondents on the matter or figure.
  • Exit polls. They help predict the results of an election before the final results are made public. They act as a forecast.
  • Push polls. These polls have questions with specific, thought-through wording aimed at respondents who can answer positively or negatively. These polls seek to influence public opinion.

7. How are polls used across the United States?

Polls have become extremely popular to gather facts and opinions on several different subjects, including serious matters such as labor supply, but they can also be based on less serious topics. In general, organizations try to create polls based on elements such as what the public wants, what problems it faces, what people are thinking about, how they feel about current matters, how informed they are/are not on certain matters, what their voting habits are, etc.

8. How do polling companies decide what questions to ask?

Questions are decided depending on the type of poll and the topic the polls are centered on. There are certain initial demographic questions that all companies ask to make sure the polls are a good representation of the general public. They generally include age, race, education, ethnicity, household size and ZIP code. However, if polls are aimed at specific groups or if pollsters consider these specific factors may affect the results they may ask about income, voter registration status, labor union membership, religion, marital status, etc.

The wording is key to ensure questions are not ambiguous and that respondents answer differently because of their interpretation of the question. This can really make a difference in the results. Generally, polls offer single close-ended questions and are made short (7 questions or less) to not lose the attention of the respondent but still get enough information to get meaningful results.

However, there are several different types of questions, including:

Dichotomous Poll Question: the poll provides two choices and the respondent has to choose one.
Multiple-Choice Poll Question: respondents are offered several answers and can select one or more.
Net Promoter Score Poll Question: this poll provides a scale and respondents have to select the answer they feel represents them better.

9. How can so few people represent the views of the entire U.S. public?

Although polling is not an exact science and results are subject to a margin of error, if done correctly, polls can provide figures close to the national average. The math behind the random selection of respondents is key to ensure the accuracy of the results. Polls must cover all ages, racial groups, cultural and social backgrounds and geographical regions, among other elements, to make the results reliable.

10. What is the “sampling error” or “margin of error?”

The margin of error is a statistic that expresses the number of sampling errors a poll might have. In fact, the official name of the margin of error is the margin of sampling error (MOSE). If the margin of error is, for example, 3%, this means that 19 times out of 20, the numbers in the poll will be within 3% of the true answer. The margin of error applies to the whole sample, and the bigger the sample, the smaller the margin of error.

11. How do you use my data?

The way our website is financed is through ads and affiliate marketing. If you share some of your information with us and our marketing partners, we will send you emails and SMS offers related to your interests.